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Privacy Policy

SWEAR-LONDON.COM

SWEAR is a brand owned by Platforme International Limited, who operates the website http://www.swear-london.com. We are a company registered in England (Company No. 04457695), and our registered office address is 16 South End, Croydon, Surrey CR0 1DN, United Kingdom. We are committed to protecting your privacy. We collect, store and use your personal data in accordance with the Data Protection Act 1998 and other applicable local laws.

Third party websites

This privacy Policy does not apply to the websites maintained by other organisations to which we are linked. We are not responsible for, nor do we warrant or guarantee that the privacy policies of such other organisations comply with applicable law. When you place an order for products or services on our Website, some of your personal details that you submit at registration must by necessity be forwarded to Farfetch Black & White Ltd., our e-commerce provider, in order to deal with your request regarding the processing of your SWEAR order.

What Personal Data are we Collecting

You provide us with your information directly either when you make a purchase, or sign up to receive our newsletter and special offers via email. This may include your name, address or location, phone number and email address. We also collect information indirectly - which we do automatically when you use our website. Please read the 'Cookies and other tracking technologies' section below.

The information that we collect allows us to

-register you and provide you with the information, products and/or services that you have requested from us.

-to ensure that content from our website is presented in the most effective manner for you and your computer

-to improve and develop our services we sometimes process data - including analysis of your shopping habbits, product and style preferences.

-communicate with you (including via email or telephone where such contact details have been provided).

Please note that any telephone or email communication will only be made by us. We do not sell or otherwise pass your details to third parties. You can opt-out of these communications at any time via the Unsubscribe link on any email, or by contacting us using the contact form, or by emailing us at help@swear-london.com

Communications & marketing

To subscribe to our newsletter containing information about new products, services, features and events from us and to receive special offers via email, or telephone, please complete our subscription form. If you make a purchase on our Website, we may also use your details to email you our newsletter and to tell you about our special offers from time to time. Please note that any telephone or email communications will only be made by us. We do not sell or otherwise pass your details to third parties for marketing purposes. You can opt-out of these communications at any time via the Unsubscribe link on any email or by contacting us using the contact form or by emailing us at help@swear-london.com.

Cookies and other tracking technologies

Cookies are small text files that are stored within your internet browser by the website that you visit. In a similar way to many websites, swear-london.com places cookies on your device to understand more about your visit and help us to enhance your experience. Cookies are used for various aspects of functionality such as keeping a track of items in your shopping bag, to remembering your log-in details. We use the following categories of cookies on our Website:

  • Category 1: Essential Cookies These enable you to move around our website and use its features. Examples of such cookies include: to store how many items are in your shopping bag, to anonymously determine when you are signed in, and to determine which currency we should use based on your preferred delivery location when displaying prices to you.
  • Category 2: Performance or Analytics Cookies We use various software tools that allow us to study, and then improve, how customers interact with our website, and help direct our marketing campaigns - this is known as website analytics. We use analytical tools such as Google Analytics, Adobe Analytics and User Replay. The date stored by these cookies never shows personal information in which your individual identity can be established.
  • Category 3: functionality cookies These remember your choices you make, such as your country, language and search parameters size, colour, or product line. These make your experience more appropriate and tailored. The information that these cookies collect cannot track your browsing activity on other websites.
  • Category 4: targeting cookies These collect information about your browsing habits, so to make advertising more relevant. They are also used to limit the number of times you see an advert as well. These are usually placed by a third party, or you may see products that you viewed at swear-london.com presented on other websites. All popular browsers (e.g. Chrome, Internet Explorer etc.) allow you to amend or turn off your cookies.

Who do you share your data with?

We only share your data with parties that are directly engaged with the performance of the (possible) agreement (e.g. payment/fulfilment). We ask for your phone number to allow us to process your order and to let you know of its status. This number may be given to a courier for delivery services in order for us to keep you informed.

We use third party providers, including PayPal, to process payments, and only these entities see your payment card details. The payment host page is Gandi.

Security

We take care to maintain the security, integrity and privacy of the information you have provided us with. We use a Secure Socket Layer (SSL) encryption to help protect the personal data you send us during the order process. Please keep in mind that if you voluntarily disclose personal information online in a non-protected environments (e.g. message board, shopping list, or chat areas) that information can be collected and used by others outside our control.

Contact us

If you have any questions or concerns about this privacy policy or your personal data, please feel free to contact us. You can either do this in our Help & Contact Us section, or email us directly privacy@swear-london.com

We may update this policy at any time. This Privacy Policy was last updated in May 2018. You accept the most recent version of our policy and cookie policy every time you enter and use this website.

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